14 Grassroots Campaign Strategies That Get Results
Do you know what techniques political insiders use to win you over? No, we’re not talking about the campaign tactics Trump and Biden used to get you to the... Read more
IF YOU WANT YOUR MARKETING CAMPAIGN TO SUCCEED, CHOOSE YOUR WORDS CAREFULLY [PUBLISHED IN FORBES]
Word choice is a crucial component of any marketing strategy. To be a more impactful marketer, consider the implication of every word in your copy. Words count! Read more
IDENTIFYING THE INFLUENCERS IN ANY COMMUNITY: PART 2 IN OUR STUDY OF INFLUENCE
If you read our last post on the role of influencers in your persuasion campaigns, you’re probably left with a pretty important question: How do you spot the influencers... Read more
INFLUENCE AND THE INFLUENCER: PERSUADING AUDIENCES THROUGH SOCIAL IDENTITY [PUBLISHED IN FORBES]
“Nothing comes out of nothing,” say the old philosophers. In other words, every effect must have a cause. Digital marketing, too, has a causal law: No influence without an... Read more
Are Renewable Energy Developers Content (adjective) With Their Content (noun)?
By nature, land use permits and sustainable infrastructure projects are social endeavors. They require participation, interaction, and conversation. To get that engagement started on the right foot, we must... Read more
Influencing Clean Energy Policy with Social Media
Renewable energy providers can boost their influence on clean energy policy through the strategic use of social media, their most powerful communication tool. As in all policy decisions, the... Read more
Passing Go – Land Use Approval for Renewable Energy Projects
Perhaps no other issue throughout a community sparks more public interest than an organization’s desire to acquire land for a particular use. Any seasoned residential or commercial real estate... Read more
4 Ways to Increase Visibility by Marrying Social Media and SEO
All social media accounts are created equal. But over time, not all are counted as equals — by search engines, that is. Establishing social media accounts and posting lackluster... Read more
Reaching Voters Online
IP targeting has proven to be 50-100x more targeted than television, 6-60x more effective than other online ads, and when coupled with direct mail campaigns, response rates continue to... Read more
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