Do you know what techniques political insiders use to win you over? No, we’re not talking about the campaign tactics Trump and Biden used to get you to the... Read more
Word choice is a crucial component of any marketing strategy. To be a more impactful marketer, consider the implication of every word in your copy. Words count! Read more
If you read our last post on the role of influencers in your persuasion campaigns, you’re probably left with a pretty important question: How do you spot the influencers... Read more
“Nothing comes out of nothing,” say the old philosophers. In other words, every effect must have a cause. Digital marketing, too, has a causal law: No influence without an... Read more
By nature, land use permits and sustainable infrastructure projects are social endeavors. They require participation, interaction, and conversation. To get that engagement started on the right foot, we must... Read more
Renewable energy providers can boost their influence on clean energy policy through the strategic use of social media, their most powerful communication tool. As in all policy decisions, the... Read more
Perhaps no other issue throughout a community sparks more public interest than an organization’s desire to acquire land for a particular use. Any seasoned residential or commercial real estate... Read more
All social media accounts are created equal. But over time, not all are counted as equals — by search engines, that is. Establishing social media accounts and posting lackluster... Read more
IP targeting has proven to be 50-100x more targeted than television, 6-60x more effective than other online ads, and when coupled with direct mail campaigns, response rates continue to... Read more
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