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14 Grassroots Campaign Strategies That Get Results
Do you know what techniques political insiders use to win you over? No, we’re not talking about the campaign tactics Trump and Biden used to get you to the... Read more
IF YOU WANT YOUR MARKETING CAMPAIGN TO SUCCEED, CHOOSE YOUR WORDS CAREFULLY [PUBLISHED IN FORBES]
Word choice is a crucial component of any marketing strategy. To be a more impactful marketer, consider the implication of every word in your copy. Words count! Read more
IDENTIFYING THE INFLUENCERS IN ANY COMMUNITY: PART 2 IN OUR STUDY OF INFLUENCE
If you read our last post on the role of influencers in your persuasion campaigns, you’re probably left with a pretty important question: How do you spot the influencers... Read more
EMPLOYMENT MODEL FOR THE MILLENNIUM: HOW ON-CALL MARKETING SERVICES FILL THE GAPS
For better or worse, the gig economy is here to stay. It’s also providing surprising advantages for marketing teams struggling to keep up with an unstable media landscape. ... Read more
Influencing Clean Energy Policy with Social Media
Renewable energy providers can boost their influence on clean energy policy through the strategic use of social media, their most powerful communication tool. As in all policy decisions, the... Read more
An Inside Look at the Outside Comfort-Levels of Civil Engineers
INTRODUCTION In a Nation of deteriorating infrastructure the role of civil engineers both today and tomorrow is critical to the sustainability of our Country. The USA’s need for practical solutions... Read more
‘Trump’ing the Right and ‘Bern’ing the Blue
Solving the messaging conundrum in today’s political climate. Read more
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