Do you know what techniques political insiders use to win you over? No, we’re not talking about the campaign tactics Trump and Biden used to get you to the... Read more
Word choice is a crucial component of any marketing strategy. To be a more impactful marketer, consider the implication of every word in your copy. Words count! Read more
If you read our last post on the role of influencers in your persuasion campaigns, you’re probably left with a pretty important question: How do you spot the influencers... Read more
For better or worse, the gig economy is here to stay. It’s also providing surprising advantages for marketing teams struggling to keep up with an unstable media landscape. ... Read more
Renewable energy providers can boost their influence on clean energy policy through the strategic use of social media, their most powerful communication tool. As in all policy decisions, the... Read more
INTRODUCTION In a Nation of deteriorating infrastructure the role of civil engineers both today and tomorrow is critical to the sustainability of our Country. The USA’s need for practical solutions... Read more
Solving the messaging conundrum in today’s political climate. Read more
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