EMPLOYMENT MODEL FOR THE MILLENNIUM: HOW ON-CALL MARKETING SERVICES FILL THE GAPS
For better or worse, the gig economy is here to stay. It’s also providing surprising advantages for marketing teams struggling to keep up with an unstable media landscape. ... Read more
GROWING GRASSROOTS CAMPAIGNS ONLINE: SOWING THE SEEDS FOR CLEAN ENERGY
Grassroots advocacy, more now than ever, is playing a vital role in getting utility-scale clean energy projects off the ground. It’s not enough to walk into a community and... Read more
INFLUENCE AND THE INFLUENCER: PERSUADING AUDIENCES THROUGH SOCIAL IDENTITY [PUBLISHED IN FORBES]
“Nothing comes out of nothing,” say the old philosophers. In other words, every effect must have a cause. Digital marketing, too, has a causal law: No influence without an... Read more
RENEWABLE ENERGY IN THE IPCC REPORT ON GLOBAL WARMING OF 1.5 DEGREES CELSIUS
Here are some key takeaways from the IPCC Report that describe renewable energy’s role in avoiding the climate apocalypse. Read more
Are Renewable Energy Developers Content (adjective) With Their Content (noun)?
By nature, land use permits and sustainable infrastructure projects are social endeavors. They require participation, interaction, and conversation. To get that engagement started on the right foot, we must... Read more
Creating E-Motion: Two Tips To Appeal To Clean Energy Advocates
Do these things, and you'll have an audience that's receptive to emotional appeals that follow. Read more
How To Use Targeted Content Marketing To Gain More Customers [Published in Forbes]
Advertising platforms provide various ways to focus in on specific, small groups of people. Just as importantly, audiences can easily turn off into a million different directions. Your message... Read more
MESSAGING THAT LEADS TO AN “ASK”
Great messaging is more like that story than the banner ad above it. Engage your audience. Then they'll come to you. Read more
Influencing Clean Energy Policy with Social Media
Renewable energy providers can boost their influence on clean energy policy through the strategic use of social media, their most powerful communication tool. As in all policy decisions, the... Read more
Combining Direct Mail with Digital Campaigns
Direct mail certainly isn't dead — and it offers serious opportunities for sustainable organizations. Read more
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