Word choice is a crucial component of any marketing strategy. To be a more impactful marketer, consider the implication of every word in your copy. Words count! Read more
“Nothing comes out of nothing,” say the old philosophers. In other words, every effect must have a cause. Digital marketing, too, has a causal law: No influence without an... Read more
Do these things, and you'll have an audience that's receptive to emotional appeals that follow. Read more
Advertising platforms provide various ways to focus in on specific, small groups of people. Just as importantly, audiences can easily turn off into a million different directions. Your message... Read more
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