• AUTHOR: kellyo-kom
  • February 22, 2019

For better or worse, the gig economy is here to stay. It’s also providing surprising advantages for marketing teams struggling to keep up with an unstable media landscape.  

The Bureau of Labor Statistics calls short-term gigs “alternative employment arrangements,” by which they mean everything from independent contracting to temporary work. According to the Bureau, around 15.5 million workers in the U.S. make the bulk of their income through these alternative arrangements. Some economists estimate that a full 34 percent of adults engaged in “informal” work in 2015 and 2016.     

Well, you know what they say: If you can’t beat ‘em, join ‘em. At KAOH Media, we offer the full suite of marketing and public relations services. We love to build outreach initiatives from the ground up, but we’re also happy to provide our services à la carte.  

There are lots of scenarios in which a little outside help can go a long way for a marketing department. Here are just a few of them:  

  • You’re planning a live event. When your business depends on community support, you’ll have to throw some parties. We’re experts at bringing people together, from picking the perfect venue to surveying attendees afterwards. If you don’t relish the thought of choosing color palette, building sign-up sheets, and talking to the caterer, bring in KAOH to throw your next community organizing event.  
  • You encounter paid opposition. The enemies of progress are out there, and they have a budget. Traditional marketing departments aren’t always well-versed in crisis communications, and they may struggle to expose paid opposition to development plans, clean-energy projects, and other sustainable infrastructure campaigns. KAOH’s here to share the facts, point out the opposition’s ulterior motives, and set the record straight.  
  • Your website needs a little TLC. Mobile-first indexing crashing your SERP rankings? Keyword-stuffed pages straight out of the ‘90s holding you back? Are you just sick of the color scheme on your home page? Crafting a dynamic, easy-to-navigate site is best left to the experts. Call in KAOH for a tweak or a whole redesign.
  • You need to understand a new audience. As professional communicators, we live by one edict: Know your audience. But say you’re moving into a new community. How do you gauge public perception of your project? Call in KAOH. Our time-tested opinion-mining strategies introduce you to new audiences in hyper-clear detail. Once you know the audience, you can start crafting a message that will resonate.

These are just a few of the services marketers can cherry pick on a gig-by-gig basis. Don’t say the gig economy never did anything for you. But beware: Employers can easily get burned if they approach on-call marketing unprepared.    

See, the trouble with the gig economy is that it’s hard to find good partners, even for a short-term engagement. The job-for-life employment model of the post-War era at least had this going for it: Employees became experts, and they were devoted to the company mission.

At KAOH, though, we have a reputation to uphold. We’re all-in for our clients, whether they hire us to run a whole media campaign or just to touch up the website on a one-time basis. We have the expertise and the passion to deliver, and, to be frank, we love stepping in to save the day. There’s no sound sweeter than a client’s sigh of relief.  

In short, we’ve got your back. Give us a call at 636-368-6426, or email us at info@kaohmedia.com.