For better or worse, the gig economy is here to stay. It’s also providing surprising advantages for marketing teams struggling to keep up with an unstable media landscape.
The Bureau of Labor Statistics calls short-term gigs “alternative employment arrangements,” by which they mean everything from independent contracting to temporary work. According to the Bureau, around 15.5 million workers in the U.S. make the bulk of their income through these alternative arrangements. Some economists estimate that a full 34 percent of adults engaged in “informal” work in 2015 and 2016.
Well, you know what they say: If you can’t beat ‘em, join ‘em. At KAOH Media, we offer the full suite of marketing and public relations services. We love to build outreach initiatives from the ground up, but we’re also happy to provide our services à la carte.
There are lots of scenarios in which a little outside help can go a long way for a marketing department. Here are just a few of them:
These are just a few of the services marketers can cherry pick on a gig-by-gig basis. Don’t say the gig economy never did anything for you. But beware: Employers can easily get burned if they approach on-call marketing unprepared.
See, the trouble with the gig economy is that it’s hard to find good partners, even for a short-term engagement. The job-for-life employment model of the post-War era at least had this going for it: Employees became experts, and they were devoted to the company mission.
At KAOH, though, we have a reputation to uphold. We’re all-in for our clients, whether they hire us to run a whole media campaign or just to touch up the website on a one-time basis. We have the expertise and the passion to deliver, and, to be frank, we love stepping in to save the day. There’s no sound sweeter than a client’s sigh of relief.
In short, we’ve got your back. Give us a call at 636-368-6426, or email us at firstname.lastname@example.org.