In-depth analysis of a population can be critical when making decisions about a new project or for measuring progress of an existing one.
Online monitoring allows us to view and hear the things that people write, say, believe or feel about a subject or topic and transform it into actionable business insights. Through opinion mining, we measure human sentiment and deliver granular data that includes demographic and geo-targeting intelligence.
This service provides insights similar to that of polling, focus groups, or telephone town hall meetings, with larger populations, at lower cost, while offering the ability to gauge public perception continually, in real time. Additionally, we identify and monitor influencers, supporters and opposition, providing report on individual levels of social impact while building databases beneficial to the cause.
This service helps our clients assess risk and effectively plan, analyze, and execute their marketing and communication strategies.