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Tags: Social Media Marketing
INFLUENCE AND THE INFLUENCER: PERSUADING AUDIENCES THROUGH SOCIAL IDENTITY [PUBLISHED IN FORBES]

“Nothing comes out of nothing,” say the old philosophers. In other words, every effect must have a cause. Digital marketing, too, has a causal law: No influence without an... Read more

Creating E-Motion: Two Tips To Appeal To Clean Energy Advocates

Do these things, and you'll have an audience that's receptive to emotional appeals that follow. Read more

MESSAGING THAT LEADS TO AN “ASK”

Great messaging is more like that story than the banner ad above it. Engage your audience. Then they'll come to you. Read more

Kudos to Brad Parscale, Trump’s Digital Director, But We’re Just As Good

Brad Parscale had never handled a political internet marketing project before. Then, Donald Trump called. Read more

Creating a Content Marketing Plan for Renewable Energy Developers

Content marketing can encompass a variety of related specializations, including social media management, search engine optimization (SEO), brand management, and public relations. The basic approach is to create, share,... Read more