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IF YOU WANT YOUR MARKETING CAMPAIGN TO SUCCEED, CHOOSE YOUR WORDS CAREFULLY [PUBLISHED IN FORBES]

Word choice is a crucial component of any marketing strategy. To be a more impactful marketer, consider the implication of every word in your copy. Words count! Read more

INFLUENCE AND THE INFLUENCER: PERSUADING AUDIENCES THROUGH SOCIAL IDENTITY [PUBLISHED IN FORBES]

“Nothing comes out of nothing,” say the old philosophers. In other words, every effect must have a cause. Digital marketing, too, has a causal law: No influence without an... Read more

RENEWABLE ENERGY IN THE IPCC REPORT ON GLOBAL WARMING OF 1.5 DEGREES CELSIUS

Here are some key takeaways from the IPCC Report that describe renewable energy’s role in avoiding the climate apocalypse. Read more

Creating E-Motion: Two Tips To Appeal To Clean Energy Advocates

Do these things, and you'll have an audience that's receptive to emotional appeals that follow. Read more

Influencing Clean Energy Policy with Social Media

Renewable energy providers can boost their influence on clean energy policy through the strategic use of social media, their most powerful communication tool. As in all policy decisions, the... Read more

Can Wind Turbines Cause Suicides? A Closer Look At Wind-Turbine Syndrome

‘Suicide’ is a serious and tragic word, but when wind power is blamed as its cause, the topic becomes ludicrous. Simply put, wind-turbine syndrome is an erroneous and... Read more

Creating a Content Marketing Plan for Renewable Energy Developers

Content marketing can encompass a variety of related specializations, including social media management, search engine optimization (SEO), brand management, and public relations. The basic approach is to create, share,... Read more