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Tags: Marketing
IF YOU WANT YOUR MARKETING CAMPAIGN TO SUCCEED, CHOOSE YOUR WORDS CAREFULLY [PUBLISHED IN FORBES]

Word choice is a crucial component of any marketing strategy. To be a more impactful marketer, consider the implication of every word in your copy. Words count! Read more

IDENTIFYING THE INFLUENCERS IN ANY COMMUNITY: PART 2 IN OUR STUDY OF INFLUENCE

If you read our last post on the role of influencers in your persuasion campaigns, you’re probably left with a pretty important question: How do you spot the influencers... Read more

EMPLOYMENT MODEL FOR THE MILLENNIUM: HOW ON-CALL MARKETING SERVICES FILL THE GAPS

For better or worse, the gig economy is here to stay. It’s also providing surprising advantages for marketing teams struggling to keep up with an unstable media landscape.  ... Read more

Influencing Clean Energy Policy with Social Media

Renewable energy providers can boost their influence on clean energy policy through the strategic use of social media, their most powerful communication tool. As in all policy decisions, the... Read more

An Inside Look at the Outside Comfort-Levels of Civil Engineers

INTRODUCTION In a Nation of deteriorating infrastructure the role of civil engineers both today and tomorrow is critical to the sustainability of our Country. The USA’s need for practical solutions... Read more

‘Trump’ing the Right and ‘Bern’ing the Blue

Solving the messaging conundrum in today’s political climate. Read more