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MESSAGING THAT LEADS TO AN “ASK”

Great messaging is more like that story than the banner ad above it. Engage your audience. Then they'll come to you. Read more

Influencing Clean Energy Policy with Social Media

Renewable energy providers can boost their influence on clean energy policy through the strategic use of social media, their most powerful communication tool. As in all policy decisions, the... Read more

Combining Direct Mail with Digital Campaigns

Direct mail certainly isn't dead — and it offers serious opportunities for sustainable organizations. Read more

Can Wind Turbines Cause Suicides? A Closer Look At Wind-Turbine Syndrome

‘Suicide’ is a serious and tragic word, but when wind power is blamed as its cause, the topic becomes ludicrous. Simply put, wind-turbine syndrome is an erroneous and... Read more

Kudos to Brad Parscale, Trump’s Digital Director, But We’re Just As Good

Brad Parscale had never handled a political internet marketing project before. Then, Donald Trump called. Read more

Creating a Content Marketing Plan for Renewable Energy Developers

Content marketing can encompass a variety of related specializations, including social media management, search engine optimization (SEO), brand management, and public relations. The basic approach is to create, share,... Read more

Passing Go – Land Use Approval for Renewable Energy Projects

Perhaps no other issue throughout a community sparks more public interest than an organization’s desire to acquire land for a particular use. Any seasoned residential or commercial real estate... Read more

An Inside Look at the Outside Comfort-Levels of Civil Engineers

INTRODUCTION In a Nation of deteriorating infrastructure the role of civil engineers both today and tomorrow is critical to the sustainability of our Country. The USA’s need for practical solutions... Read more

4 Ways to Increase Visibility by Marrying Social Media and SEO

All social media accounts are created equal. But over time, not all are counted as equals — by search engines, that is. Establishing social media accounts and posting lackluster... Read more

IP Targeting: An Absolute Game-Changer in Marketing

IP targeting allows organizations to target specific households or businesses with relevant marketing messages anywhere on the Internet. Read more