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IF YOU WANT YOUR MARKETING CAMPAIGN TO SUCCEED, CHOOSE YOUR WORDS CAREFULLY [PUBLISHED IN FORBES]

Word choice is a crucial component of any marketing strategy. To be a more impactful marketer, consider the implication of every word in your copy. Words count! Read more

INFLUENCE AND THE INFLUENCER: PERSUADING AUDIENCES THROUGH SOCIAL IDENTITY [PUBLISHED IN FORBES]

“Nothing comes out of nothing,” say the old philosophers. In other words, every effect must have a cause. Digital marketing, too, has a causal law: No influence without an... Read more

Creating E-Motion: Two Tips To Appeal To Clean Energy Advocates

Do these things, and you'll have an audience that's receptive to emotional appeals that follow. Read more

How To Use Targeted Content Marketing To Gain More Customers [Published in Forbes]

Advertising platforms provide various ways to focus in on specific, small groups of people. Just as importantly, audiences can easily turn off into a million different directions. Your message... Read more