Strategic social media management has been proven to be the most powerful communication medium for engaging public support in favor of renewable energy expansion or infrastructure development.
As seasoned moderators of social media, we create and broadcast content and messaging specifically tailored to target audiences according to interest, behavior or affiliation. This results in identifying online supporters, then engaging and mobilizing them into becoming live, offline ambassadors for the project.
People who are willing to step out and lead our clients’ message help combat, and even sway, those who may perceive it as detrimental. Harnessing voices in favor of your mission is instrumental to certifying the cause as important to the larger community.
Social media offers the greatest platform to initiate and deliver this type of advocacy and serves as an ideal tool to keep your advocates informed and engaged.