In 2015, the United Nations adopted the Paris Agreement in an effort to contain the Earth’s temperature rise to less than 2 degrees Celsius above pre-industrial levels — preferably just 1.5 degrees. As part of the Paris Agreement negotiations, the United Nations Framework Convention on Climate Change (UNFCCC) asked the Intergovernmental Panel on Climate Change (IPCC) to prepare a special report on potential pathways to meeting the 1.5 degree goal.
That report — which bears the unwieldy title Global Warming of 1.5℃, an IPCC special report on the impacts of global warming of 1.5℃ above pre-industrial levels and related global greenhouse gas emission pathways, in the context of strengthening the global response to the threat of climate change, sustainable development, and efforts to eradicate poverty — arrived three years later, at the tail end of 2018.
Amid pages of detailed scientific analysis, the Report makes one thing clear: In order to arrest global warming at the threshold of disaster, we need to significantly reduce or even eliminate carbon pollution. Half measures won’t be enough to escape the worst effects of climate change, including droughts, floods, extreme weather events, the sinking of island nations, dwindling food and water supplies…and, for those more financially motivated, an estimated damage cost of $54 trillion.
As you might expect, avoiding these outcomes requires a quick transition from fossil fuels toward renewable energy. Providers of clean energy infrastructure — wind farms, utility-scale solar installations, biofuel processors — are poised to lead the private sector’s contribution to this effort. Here are some key takeaways from the IPCC Report that describe renewable energy’s role in avoiding the climate apocalypse:
In order to meet these goals, clean energy providers should embark on significant outreach campaigns. The IPCC Report is pretty dense for the casual reader; the companies that stand to grow in response to the move toward clean energy are in a singular position to educate consumers on data like those covered in the Report.
The good news is that help is available. KAOH Media specializes in marketing, public relations, and community outreach for clean energy projects. Contact us to start engaging publicly about the necessity of a more renewable future. As the IPCC Report clearly demonstrates, the time to act is now.