KAOH media is pleased to announce the launch of its new IP targeting solution, expanding its existing portfolio of targeted marketing services. The solution’s highly accurate approach allows organizations to target specific households or businesses with relevant marketing messages anywhere on the Internet.
Rather than relying on the pre-set audience filters common in the online marketing industry, this IP targeting solution gives clients the capability to target known households by taking offline data and matching it to specific household or business IP addresses. The system then presents advertisements directly to individual computers in real time.
The solution has proven to be 50-100x more targeted than television, 6-60x more effective than other online ads, and when coupled with direct mail campaigns, response rates increase an average of 30%. Targeting with this type of measurable precision is an absolute game-changer for reaching people online. We’re thrilled to be able to offer this to our clients.