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IDENTIFYING THE INFLUENCERS IN ANY COMMUNITY: PART 2 IN OUR STUDY OF INFLUENCE

If you read our last post on the role of influencers in your persuasion campaigns, you’re probably left with a pretty important question: How do you spot the influencers... Read more

EMPLOYMENT MODEL FOR THE MILLENNIUM: HOW ON-CALL MARKETING SERVICES FILL THE GAPS

For better or worse, the gig economy is here to stay. It’s also providing surprising advantages for marketing teams struggling to keep up with an unstable media landscape.  ... Read more

GROWING GRASSROOTS CAMPAIGNS ONLINE: SOWING THE SEEDS FOR CLEAN ENERGY

Grassroots advocacy, more now than ever, is playing a vital role in getting utility-scale clean energy projects off the ground. It’s not enough to walk into a community and... Read more

INFLUENCE AND THE INFLUENCER: PERSUADING AUDIENCES THROUGH SOCIAL IDENTITY [PUBLISHED IN FORBES]

“Nothing comes out of nothing,” say the old philosophers. In other words, every effect must have a cause. Digital marketing, too, has a causal law: No influence without an... Read more

RENEWABLE ENERGY IN THE IPCC REPORT ON GLOBAL WARMING OF 1.5 DEGREES CELSIUS

Here are some key takeaways from the IPCC Report that describe renewable energy’s role in avoiding the climate apocalypse. Read more

The Digital Democracy — Defining Certainties for Wind and Solar Energy Projects

What allows wind and solar energy projects to get off the ground — metaphorically speaking, of course? To put it simply: People. Wind and solar projects rarely succeed without... Read more

Are Renewable Energy Developers Content (adjective) With Their Content (noun)?

By nature, land use permits and sustainable infrastructure projects are social endeavors. They require participation, interaction, and conversation. To get that engagement started on the right foot, we must... Read more

Creating E-Motion: Two Tips To Appeal To Clean Energy Advocates

Do these things, and you'll have an audience that's receptive to emotional appeals that follow. Read more

How To Use Targeted Content Marketing To Gain More Customers [Published in Forbes]

Advertising platforms provide various ways to focus in on specific, small groups of people. Just as importantly, audiences can easily turn off into a million different directions. Your message... Read more

MESSAGING THAT LEADS TO AN “ASK”

Great messaging is more like that story than the banner ad above it. Engage your audience. Then they'll come to you. Read more