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Creating E-Motion: Two Tips To Appeal To Clean Energy Advocates

Do these things, and you'll have an audience that's receptive to emotional appeals that follow. Read more

How To Use Targeted Content Marketing To Gain More Customers [Published in Forbes]

Advertising platforms provide various ways to focus in on specific, small groups of people. Just as importantly, audiences can easily turn off into a million different directions. Your message... Read more

MESSAGING THAT LEADS TO AN “ASK”

Great messaging is more like that story than the banner ad above it. Engage your audience. Then they'll come to you. Read more

Influencing Clean Energy Policy with Social Media

Renewable energy providers can boost their influence on clean energy policy through the strategic use of social media, their most powerful communication tool. As in all policy decisions, the... Read more

Combining Direct Mail with Digital Campaigns

Direct mail certainly isn't dead — and it offers serious opportunities for sustainable organizations. Read more

Digital Media, the Unsung Hero for Clean Energy Land Use Permission

When you're seeking land use permission, digital media can be an extraordinarily effective tool for turning supporters into real, offline advocates for your cause. Creating that strategy is, of... Read more

Can Wind Turbines Cause Suicides? A Closer Look At Wind-Turbine Syndrome

‘Suicide’ is a serious and tragic word, but when wind power is blamed as its cause, the topic becomes ludicrous. Simply put, wind-turbine syndrome is an erroneous and... Read more

Kudos to Brad Parscale, Trump’s Digital Director, But We’re Just As Good

Brad Parscale had never handled a political internet marketing project before. Then, Donald Trump called. Read more

Creating a Content Marketing Plan for Renewable Energy Developers

Content marketing can encompass a variety of related specializations, including social media management, search engine optimization (SEO), brand management, and public relations. The basic approach is to create, share,... Read more

Passing Go – Land Use Approval for Renewable Energy Projects

Perhaps no other issue throughout a community sparks more public interest than an organization’s desire to acquire land for a particular use. Any seasoned residential or commercial real estate... Read more